Client build / Retail · Coimbatore, India
Nandhini Fashion Store: a boutique's counter, online
An online store for Nandhini Fashion Store, a Coimbatore boutique for salwar sets, kalamkari cotton, and handloom weaves: browsing, cash-on-delivery ordering across India, and WhatsApp for the questions customers would normally ask across the counter.
The challenge
The boutique's strength is curation: every piece is picked up, unfolded, and looked at before it is sold. That works across a counter, and it does not travel. Customers outside Coimbatore had no way to browse the racks, and the questions that close a sale, about fabric, fit, and sizing, had nowhere to happen online.
What we built
- An online storefront with the catalogue organised the way the shop thinks: salwar sets, top and dupatta sets, maxi dresses, new arrivals
- Cash on delivery across India, so a first-time buyer does not have to trust a card form
- WhatsApp built into the buying flow, so fabric and fit questions go straight to the shop before an order is placed
- Size guide, order tracking, and a plain seven-day return policy
What changed
The shop now sells to customers it could never walk to the rack. The counter conversation moved to WhatsApp, and the curation that defines the store made the trip online with it.
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